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Taking book marketing where the book readers are likely to be

July 8, 2013 by Mike Shatzkin 3 Comments

Digital marketers who want to sell books are increasingly turning to the virtual places where readers cluster. This includes marketing through the major social networks (Facebook, Twitter, Pinterest, etc.), using the data mining tools available to target within those networks, as well as marketing in niches and online communities of readers (in some cases publishers are […]

Filed Under: Authors, Community, eBooks, General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishers Launch Conferences Tagged With: Abagail Gibbs, Amanda Hocking, Amazon, B&N, Beth Reeks, Book Country, Brittany Geragotelis, Facebook, GoodReads, Macmillan, Margaret Atwood, Nikki Kelly, Penguin, Pinterest, PW, Random House, Scholastic, Scribd, Twitter, Wattpad

Atomization: publishing as a function rather than an industry

March 19, 2013 by Jess 57 Comments

The announcement of what amounts to the first book publishing program spawned by Google demonstrates a paradigm we’re seeing repeatedly. It suggests a sweeping change in publishing from how we’ve known it. The bottom line is that most people employed publishing books perhaps as soon as 10 years from now won’t be working for publishing […]

Filed Under: General Trade Publishing, New Models, Publishing History, Self-Publishing, Supply-Chain, Technology, Vertical Tagged With: "Wool", Amazon, atomization, Dan Lubart, David Worlock, DBW, Facebook, Google, Hugh Howey, Ingram, iobyte, Kristin Nelson, NBC, New York Times, Perseus, Random House, Simon & Schuster, Toronto Star, Twitter, verticaliation

Making Information Pay 2010: Points of No Return

May 10, 2010 by Mike Shatzkin 1 Comment

We have a program packed with information which we always strive for here at Making Information Pay. This conference, as usual, is about what’s changing in our publishing world right now and how we should address it. Before I walk us through this morning’s program, I want to give you two snapshots of the future, first as I see it and then as it was reflected in the answers you and others gave to the survey that tied into this year’s event.

Filed Under: Speeches Tagged With: Author Solutions, Barnes & Noble, Bertelsmann, Big Six, BISG, Bookmasters, Books-a-Million, Borders, Bowker, brick-and-mortar, disintermediation, eBooks, Facebook, Gilbane Group, Hachette, Harvard Common Press, Kaplan, Lulu, Macmillan, Making Information Pay, Open Road, Print-On-Demand, Publishing Technology, Random House, SBS Worldwide, Scribd, Smashwords, Sterling Commerce, Twitter, Wolters Kluwer

Points of No Return: Making Information Pay for 2010

April 26, 2010 by Mike Shatzkin 5 Comments

This is the third year in a row that we’ve put together the Making Information Pay conference for the Book Industry Study Group, in conjunction with Ted Hill of THA Consulting. We’ve repeated the formula we’ve applied for the past two years, doing an industry survey on the conference theme to provide some additional insight. This year’s conference […]

Filed Under: eBooks, General Trade Publishing, Industry Events, New Models, Publishing, Supply-Chain Tagged With: Adam Salamone, BISG, Bowker, Bruce Shaw, David Guenette, George Lossius, Gilbane Group, Hachette, Harvard Common Press, Jabin White, John Konczal, Kaplan, Kelly Gallagher, Macmillan, Making Information Pay, Matt Baldacci, Maureen McMahon, Phil Madans, Publishing Technology, SBS Worldwide, Sterling Commerce, Steve Walker, Ted Hill, THA Consulting, Twitter, Wolters Kluwer

What advice do you give a writer?

August 25, 2009 by Mike Shatzkin 23 Comments

Because I am giving a keynote talk at the Writer’s Digest Conference in New York on September 18, I am thinking about “what do you tell a writer about digital change in publishing?” The view of the media world that I proselytize, which is that it is “going vertical”, is hard to accept if you […]

Filed Under: Authors, Community, Digital Book World, eBooks, General Trade Publishing, Industry Events, New Models, Print-On-Demand, Publishing, Self-Publishing, Supply-Chain, Vertical Tagged With: AuthorHouse, Facebook, Filedby, LinkedIn, PublishersMarketplace, Scribd, Smashwords, Twitter, Writer's Digest Conference

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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