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Another wake-up call from Amazon as they serve author interests better than publishers have

July 23, 2015 by Mike Shatzkin 51 Comments

The Authors Guild and its allies have recently appealed to the Department of Justice to investigate Amazon’s possible monopoly control of the book business. It is hard to quarrel with the fact that Amazon delivers more of the publishing output to consumers than any single account ever has and that they are, inevitably, changing the […]

Filed Under: Authors, Direct response, General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: Amazon, Authors Guild, DRM, GoodReads, Google, Holtzbrinck, Kindle, Macmillan, Random House, Seth Godin

A 10-point strategy for mini-vertical creation

July 14, 2015 by Mike Shatzkin 2 Comments

The last post here, where I suggested that publishers should reconsider how they handle first serials, begs a number of follow-up questions. Two people commenting on the post raised the concern that HarperCollins wouldn’t have been able to handle the traffic the “Go Set A Watchman” excerpt would generate. My IT advisors say that is […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain, Technology, Vertical Tagged With: "Go Set A Watchman", Amazon, Content Marketing Institute, HarperCollins, News Corp, Penguin Random House, Peter McCarthy, Rodale, Simon & Schuster, TipsonHealthyLiving.com, TipsonLifeandLove.com, Tor

Publisher strategies around first serials pretty obviously need to be rethought

July 8, 2015 by Mike Shatzkin 8 Comments

This Friday, newspapers on both sides of the Atlantic — the Wall Street Journal in the US and the Guardian in the UK — will publish the first chapter of the much-awaited Harper Lee novel, “Go Set A Watchman”. The licensors who authorized these excerpts are HarperCollins in the US (and they are, of course, […]

Filed Under: Authors, Direct response, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, Supply-Chain Tagged With: "Go Set A Watchman", Guardian, Harper Lee, HarperCollins, Heineiman, Newscorp, Penguin Random House, PRH, Wall Street Journal, WSJ

Things to discuss

June 17, 2015 by Mike Shatzkin Leave a Comment

The planning process for the main Digital Book World program — about 40 discrete programming elements using about 150 speakers over two days — has always benefited from a “Conference Council” brainstorming meeting. This year’s iteration is later this week. We’ll have attendees from all of the Big Five, several other publishers, agents, and assorted […]

Filed Under: Authors, Conferences, Digital Book World, Direct response, General Trade Publishing, Global, Marketing, New Models, Self-Publishing, Subscriptions, Supply-Chain Tagged With: "Put Me in the Story", "This Is Your Cookbook", Aer.io, Amazon, Big Five, DBW Conference Council, Ingram, Kobo, Quarto, Smashwords, Sourcebooks

Market research used to be a silly idea for publishers but it is not anymore

June 2, 2015 by Mike Shatzkin 6 Comments

When my father, Leonard Shatzkin, was appointed Director of Research at Doubleday in the 1950s, it was a deliberate attempt to give him license to use analytical techniques to affect how business was done across the company. He had started out heading up manufacturing, with a real focus on streamlining the number of trim sizes […]

Filed Under: Direct response, eBooks, Global, Licensing and Rights, Marketing, New Models, rights, Scale, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Anchor Books, Andrew Weber, Dolphin Books, Doubleday, Jason Epstein, Leonard Shatzkin, Logical Marketing, Pete McCarthy, Pinterest, Random House, YouTube

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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