The Idea Logical Company

  • Blog
  • Speeches
  • Consulting
  • Clients
  • Media
  • About
  • Contact

Considering the very wide range of digital change topics that should be candidates for discussion at DBW 2016

May 26, 2015 by Mike Shatzkin 17 Comments

The challenge for the book business for the past decade has been rapid and less-than-predictable changes in the ecosystem because of digital. There are two underlying shifts that fundamentally alter the ecosystem: people substituting ebook consumption for print book consumption and people substituting online purchase of printed books for buying them in stores. These two […]

Filed Under: Authors, Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, libraries, Licensing and Rights, Marketing, New Models, Publishers Launch Conferences, rights, Scale, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Apple, Barnes & Noble, Borders, Conference Council, Digital Book World, Jess Johns, Lorraine Shanley, Publishers Launch Kids, TTS

My personal list of what should be top-of-mind for publishers around digital change today

May 20, 2015 by Mike Shatzkin 12 Comments

What are the most important digital change issues publishers face? To prepare for DBW 2016, we need to decide what publishers need to be thinking about and learning about next March, when the seventh annual DBW will take place. It would be extremely limiting for that selection to be based on my thoughts and opinions […]

Filed Under: Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, SEO, Supply-Chain Tagged With: Amazon, Big Five, Dan Lubart, DBW 2016, Digital Book World, Google, Hachette, HarperCollins, Ingram, Iobyte Solutions, Penguin Random House, Tor.com, Vearsa

Four of the big five have new deals with Amazon and only the biggest is still to negotiate one

April 24, 2015 by Mike Shatzkin 5 Comments

A reporter called earlier this week focused on what he figures are the upcoming negotiations over trading terms between Amazon and Penguin Random House. I had observed when Amazon was throwing sharp elbows at Hachette during their contractual dispute that Amazon wouldn’t try similar tactics with PRH. Since then, with HarperCollins and Amazon having announced […]

Filed Under: Direct response, eBooks, General Trade Publishing, Marketing, New Models, Subscriptions, Supply-Chain Tagged With: Abrams, Amazon, B&N Nook, Big Five, Big Six, Bloomsbury, Books-a-Million, Cambridge, Chronicle, DOJ, Egmont, Following Four, Google Play, Hachette, HarperCollins, Harry Potter, iBookstore, Justice Cote, Kindle Unlimited, Kobo, Macmillan, Oxford, Oyster, Penguin Random House, PRH, Quarto, Running Press, Scholastic, Scribd, Simon & Schuster, Tor.com

Better book marketing in the future depends a bit on unlearning the best practices of the past

March 2, 2015 by Mike Shatzkin 15 Comments

[Note to subscribers. We have switched from Feedburner to Mail Chimp for email distribution to our list to improve our service. Please send us a note if you have any problems or think there’s anything we ought to know.] ************************************************************************* A few years ago, publishers invented the position of Chief Digital Officer and many of […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: Amazon, Chief Digital Officer, Chris McVeigh, Doubleday, Fourfiftyone, Hugh Howey, Ingram, Leonard Shatzkin, Logical Marketing, Peter McCarthy, SEO

Doing SEO right requires research into the audience, not maximum knowledge of the book

February 17, 2015 by Mike Shatzkin 4 Comments

There is a core point that Pete McCarthy made clear to us when we first started working with him on digital marketing challenges a year or so ago, which, critical though it is, seems extremely difficult for publishers to take on board. For all our careers, descriptive copy — catalog copy, title information sheets, press […]

Filed Under: Authors, Direct response, General Trade Publishing, Marketing, New Models, Supply-Chain Tagged With: Apple, BookLamp, Logical Marketing Agency, Pete McCarthy, Small Demons, Trajectory

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 10
  • Next Page »

Search

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

Interview with Mike Shatzkin

Book Cover: The Book Business: What Everyone Needs to Know

The Book Business: What Everyone Needs to Know

Sign Up

Get The Shatzkin Files posts by email.

Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

Pages

  • Blog
  • Consulting
  • In the Media
  • Clients
  • About Us

Follow Mike

  • Facebook
  • LinkedIn
  • Twitter

Search

Copyright © 2023 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in