We keep making the case that the split that matters when trying to foretell the future of the book business (and everybody in it) is not “print” versus “digital”, but “bought online” versus “bought in stores”. Of all the major retailers, only Barnes & Noble has a stake in all four of the meaningful transaction […]
7 starter principles for digital book marketing learned from Peter McCarthy
Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]
If the government makes agency go away
The Wall Street Journal reports that the Justice Department has notified the Agency Five (Hachette, HarperCollins, Macmillan, Penguin, and Simon & Schuster) and Apple that it plans to sue them for colluding to raise the price of electronic books. I have no standing to comment on the law here. But if this does mean the […]
Two questions that loom over the trade publishing business
A lot of people in publishing would pay a lot of money to get a reliable answer to these two questions: When will the growth in Amazon’s share of the consumer book business stop? Who will be left standing when it does? I won’t attempt to answer those two questions in this post. In fact, […]
Borders Crosses the Last Frontier
The end of Borders took place within a larger context. I was in Italy for the IfBookThen conference last February when Borders’ impending bankruptcy was a rising expectation. Somebody in the audience asked me if I attributed Borders’ difficulties to ebooks. I said: “When the flu hits town, the old and sick die first.” Ebooks […]