In a prior post, I observed that the apparently-successful subscription offerings for books were in niches. And I said I believed that a more general subscription model wouldn’t work for ebooks the way it has seemed to work for music (Spotify), movies and TV shows (Netflix), and audiobooks (Audible). By that I meant two things. […]
Subscription models seem to me to be for ebook niches, not a general offer
Another fledgling ebook retailing venture came through our office this month touting a subscription proposition. I told the entrepeneur “I’m skeptical of the subscription model for ebooks,” and he said, “I know”. We had a great chat, but I’m still skeptical. When I say that, I mean I’m skeptical that a general offering subscription model […]
Selling direct will become an essential capability for publishers to have
One question on which I have had a long-standing difference of opinion with most of my friends in the biggest publishing houses — or at least with their publicly-stated views — is whether it is sensible for them to sell direct to end consumers. That conversation was joined last week among three very smart people […]
Publishers Launch conference at BEA will cover a wide range of digital change issues
What are the important topics to discuss today concerning publishing and digital change? I think we’ve got most of them covered at Publishers Launch BEA, the one-day conference we’ll stage at the Javits Center next Monday, June 4. Our all-day event has sixteen distinct presentations and panels. There may be a topic of interest to […]
There’s no level playing field without agency pricing, and not in the way you think
In the 1990s, Bernie Rath was the head of the American Booksellers Association. (Bernie was not a popular man across the industry. Lawsuits about trading practices that troubled publishers really began with him.) He pushed the idea that publishers should stop printing prices on the books. Bernie’s logic was very simple. He pointed out that […]
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