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Asking whether Amazon is friend or foe is a simple question that is complicated to answer

March 15, 2015 by Mike Shatzkin 56 Comments

I’ve been invited to join a discussion entitled “Amazon: Friend or Foe” (meaning “for publishers”) sponsored by the Digital Media Group of the Worshipful Company of Stationers (only in England!) and taking place in London next month. I think the answer must be “both”, and I suspect that my discussion-mates — Fionnuala Duggan, formerly of […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Global, New Models, Scale, Self-Publishing, Subscriptions, Supply-Chain, Technology Tagged With: 24Symbols, Aerbook, Amazon, Amazon Prime, Apple, Barnes & Noble, Big Five, Bluefire, Bookmate, Coursesmart, De Marque, Digital Media Group, Encyclopedia Britannica, Finitiv, Fionnuala Duggan, Google, Impelsys, Kindle, Kindle Unlimited, Kobo, London Book Fair, Michael Ross, Nook, Oyster, Page Foundry, Philip Walters, Random House, Scribd, Smashwords, Steve Jobs, Tizra, Waterstone's, Worshipful Company of Stationers

Alternative paths to publishing proliferate but the path for authors most likely to be lucrative is still the oldest one

February 23, 2015 by Mike Shatzkin 198 Comments

The Guardian reports that Big Five British publishers are aggressively courting authors to come directly to them rather than through agents. The specifics cited make this sound more like “toes in the water” than “a change in the value chain”. The Tinder Press division of Hachette is holding an “open submissions fortnight”. The editorial director […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, rights, Self-Publishing, Supply-Chain Tagged With: Andrea Bennett, Borough Press, Curtis Brown agency, Guardian, Hachette, HarperCollins, Hugh Howey, Jonathan Cape, Random House, Tinder Press

What we are learning about making digital marketing accessible to a bigger group of publishers

October 23, 2014 by Mike Shatzkin 11 Comments

Every conversation I have with a publisher about digital marketing sitting with Peter McCarthy is an education for me and for them. The dialogues are peeling away layers of an endless onion, working through levels of understanding of what it takes to have truly discoverable content, surfaced to the right people in response to the […]

Filed Under: Digital Book World, Direct response, General Trade Publishing, Marketing, Technology Tagged With: Amazon, Angela Tribelli, GoodReads, Google, Hannah Harlow, HarperCollins, Houghton Mifflin Harcourt, Jeff Dodes, Logical Marketing Agency, Macmillan, Perseus, Peter McCarthy, Random House, Rick Joyce

Print book retailing economics and ebook retailing economics have almost nothing in common

October 7, 2014 by Mike Shatzkin 63 Comments

There has been a lot of conversation lately about the differences between wholesale pricing and agency pricing for ebooks and about what constitutes a “fair” division of revenue between publishers and retailers. Since the economics of bookstores have been generally misunderstood for years, it is not surprising that the understanding of what changes make sense […]

Filed Under: eBooks, General Trade Publishing, New Models, Supply-Chain Tagged With: Amazon, Baker & Taylor, Barnes & Noble, Bookbub, Crown Bookstores, Hachette, Ingram, Jonathan Nowell, Josh Schanker, KDP, Matt Cavner, Michael Cader, Microsoft, Mobi, Nielsen Book, Open Road, Palm Digital, Palm Pilot, Peanut Press, Rachel Chou, Random House, Russ Grandinetti, Vook

Marketing the author properly is a challenge for the book publishing business

September 3, 2014 by Mike Shatzkin 24 Comments

A few years ago, trying to explain the difference between how books had weathered digital change compared to other media, I formulated the paradigm of the “unit of appreciation” and the “unit of sale”. The music business was roiled when the unit of appreciation (the song) became available unbundled from the prevailing unit of sale […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, Marketing, Self-Publishing, Supply-Chain Tagged With: Adobe, Amazon, Facebook, Google Analytics, Google Plus, Logical Marketing, Moz, Omniture, Peter McCarthy, Random House, Twitter

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s
  • “The Family Business” is Ingram: the global infrastructure for the book industry
  • Amazon has done so many smart things that some of the best ones get forgotten
  • Remembering Jim Haynes, the man with more friends than anybody else
  • Thoughts about what Covid and 2020 mean for book publishing
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Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s

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Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram

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