…in the 21st century, the net is flipping this on us. The net tends to self-organize us by subject niche, so the eyeballs and human bandwidth are linked to the niches, which are vertical, not horizontal. And because web interaction is about file exchanges, format specificity is meaningless. The file can hold text, art or photographs or other graphics, animation, moving images, sound, games, or code that helps us combine, sort, or tag things
I am not predicting that everybody will read on screens. You probably know that I’m a fan of the Kindle and perhaps you know that I’ve been an avid ebook reader on a Palm for almost 10 years. But I’ve learned that other people’s attachment to paper is greater than mine. And anyway, it would be a good thing for general trade publishers if there were more screen takeup; it would mean keeping the readers for their content and not necessarily any loss in margin
…even though we’ve seen our business get tougher in many ways, some of the predictions made at the turn of the century for big changes in this decade, such as disruptive ebook takeup, just haven’t come true. The book business has, arguably, been less affected than any of the other major media by digital change. Or maybe I shouldn’t say “arguably.” Maybe I should say “apparently.” And CERTAINLY I should say “so far.”
What I hope to make clear is that the world of information and entertainment which constitute the ecosystem in which trade books live is changing in already defined ways. Even though we can only see a hundred feet in front of us an the journey is bound to be many miles, we know that many of the business forms and commercial models that succeeded in the 20th century will not make it far into the 21st. No big news there; we’ve watched media models come and go so often that we’re actually getting used to it
We’re going to discuss a subject this morning that was on hardly any radar screens a year ago; it would not have been a compelling subject for presentation at last year’s Making Information Pay. But today, Digital Asset Distribution is on a lot of minds. What happened?
After all, book content has been going out on the web for quite a while. My company did a digital marketing program for a book called “Longitude” in late 1995 which centered around offering a free chapter through relevant web sites. For several years, Amazon has had a program showing interior book pages, starting out as “Look Inside” and now “Search Inside the Book”. Lots of publishers participated, but didn’t instantly express a need to manage their own digital distribution