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The “Big Change” era in trade book publishing ended about four years ago

July 11, 2016 by Mike Shatzkin 8 Comments

Book publishing is still very much in a time of changing conditions and circumstances. There are a host of unknowables about the next several years that affect the shape of the industry and the strategies of all the players in it. But as publishers, retailers, libraries, and their ecosystem partners prepare for whatever is next, […]

Filed Under: Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Barnes & Noble, Borders, CreateSpace, Edelweiss, Firebrand, Hachette, HarperCollins, iBookstore, iPad, iPhone, Kindle, Kobo, Macintosh, Macmillan, NetGalley, Nook, Palm Pilot, Penguin, Publishers Weekly, Random House, Simon & Schuster, Steve Jobs, US Department of Justice, Voyager Expanded Book

Can crowd-sourced retailing give Amazon a run for its money?

December 16, 2015 by Mike Shatzkin 35 Comments

Although it has always seemed sensible for publishers to sell their books (and then ebooks) directly to end users, it has never looked to me like that could be a very big business. In the online environment, your favorite “store” — the one you’re loyal to and perhaps even have an investment in patronizing (which […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain, Technology Tagged With: Aer.io, Aerbook, Amazon, American West, Barnes & Noble, Bertelsmann, BN .com, Bookish, Books Online, Borders, Google, Hachette, Hummingbird, I2S2, Ingram, Kindle, Kobo, Nook, Penguin, Random House, Ron Martinez, Simon & Schuster, The Book Depository, Zola Books

Two pieces of news last week that foretell changes in the ebook marketplace

August 24, 2015 by Mike Shatzkin 28 Comments

Two pieces of news this past week and how things play out with them might foretell some things about the direction of the ebook market. One news item is that reading on phones is really taking off.  More than half of ebook consumers use their phones at least some of the time and the number that […]

Filed Under: Direct response, eBooks, General Trade Publishing, Global, Marketing, New Models, Supply-Chain, Vertical Tagged With: Amazon Kindle, Android, Apple, Apple iBooks, Atria, Baen, Carina, DRM, DRM-free, German ebook market, Google, Google Play, Harlequin, Holtzbrinck, iBooks, interstitial reading, iPhone, James Patterson, Joe Esposito, Judith Curr, Kobo, Molly Barton, Nook, O'Reilly, O'Reilly Media, Palm Pilot, Random House, S&S, Serial Box, Tim O'Reilly, Tom Doherty, Tor

Another wake-up call from Amazon as they serve author interests better than publishers have

July 23, 2015 by Mike Shatzkin 51 Comments

The Authors Guild and its allies have recently appealed to the Department of Justice to investigate Amazon’s possible monopoly control of the book business. It is hard to quarrel with the fact that Amazon delivers more of the publishing output to consumers than any single account ever has and that they are, inevitably, changing the […]

Filed Under: Authors, Direct response, General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: Amazon, Authors Guild, DRM, GoodReads, Google, Holtzbrinck, Kindle, Macmillan, Random House, Seth Godin

Market research used to be a silly idea for publishers but it is not anymore

June 2, 2015 by Mike Shatzkin 6 Comments

When my father, Leonard Shatzkin, was appointed Director of Research at Doubleday in the 1950s, it was a deliberate attempt to give him license to use analytical techniques to affect how business was done across the company. He had started out heading up manufacturing, with a real focus on streamlining the number of trim sizes […]

Filed Under: Direct response, eBooks, Global, Licensing and Rights, Marketing, New Models, rights, Scale, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Anchor Books, Andrew Weber, Dolphin Books, Doubleday, Jason Epstein, Leonard Shatzkin, Logical Marketing, Pete McCarthy, Pinterest, Random House, YouTube

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Remembering Jim Haynes, the man with more friends than anybody else
  • Thoughts about what Covid and 2020 mean for book publishing
  • Introducing ClimateChangeResources.org, organizing and contextualizing the challenge we all face
  • The end of the general trade publishing concept
  • What James Daunt did and did not say about Barnes & Noble’s future
  • Both the supply chain and book marketing are forever changed by Coronavirus
  • The supply chain for book publishing is being changed by Coronavirus too
  • Two pretty easy ways to add revenue that most publishers are missing
  • What is causing the uptick in independent bookstores?
  • 2020: Zero year thoughts about the changes in book publishing

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