One of the key building blocks of my career was the six years I spent working on a program called “Publishing in the 21st Century” with Mark Bide and a team at Vista Computer Services (now Publishing Technologies) led by then-Chairman Denis Bennett, John Wicker (now at Tata Consulting Services), and Martyn Daniels (now at Value-Chain […]
What the powers-that-be think about DRM, and an explanation of the cloud
My last post stemmed from a single catalyst: my frustration with what I feel is the tendency of those opposed to the use of DRM to promote the straw horse that people who defend its use must believe that DRM prevents, or even largely discourages, piracy. I know that isn’t true of me and I […]
DRM may not prevent piracy, but it might still protect sales
There is a lot of disagreement about piracy and DRM (digital rights management) among thinkers in the publishing space. This post will express a few thoughts about both but, mainly, this post is a plea not to conflate the two into the same discussion. In fact, whether they are part of the same discussion appears […]
Supply chain analysis could get even more important as store sales diminish
http://mikeshatzkin.wpengine.com/a-coming-new-obsession-how-to-handle-a-smaller-print-book-business
One thing that has changed considerably in the last 20 years is the amount of information publishers have about what is going on in the supply chain: that is, they can track the books between their own warehouse and the end consumer purchase. The Big Kahuna of information, of course, is provided by BookScan, based on cash register capture of data as books are sold at outlets all over the country. BookScan not only lets its
A modest proposal for book marketing
It’s a pre-holiday week and a busy one following a busy one last week. So time for blogging is limited and, besides, all you readers have presents to wrap. But there is one subject to ruminate on just a little bit that came up repeatedly during last week’s business. Constance Sayre of Market Partners and […]
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