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What to watch for in 2013

January 2, 2013 by Admin 33 Comments

Although “digital change in publishing” has a year that lags the calendar year and this year won’t “end” until we have a read on how post-Christmas ebook sales were affected by the new devices consumers got for Christmas, the dropping of the ball in Times Square is the signal most of us respond to when […]

Filed Under: eBooks, General Trade Publishing, Licensing and Rights, New Models, Publishers Launch Conferences, Supply-Chain, Vertical Tagged With: Abrams, Angry Robot, Barnes & Noble, Black Dog & Leventhal, Borders, Duncan Baird, F+W Media, Hachette, HarperCollins, Interweave, John Sargent, Kindle Fire, Macmillan, Nook, Open Road, Osprey, Penguin, Perseus, Random House, Reading Rainbow, Rick Joyce, RRKidz, Ruckus, Scholastic, Simon & Schuster, Storia, Story Town

Rethinking book marketing and its organization in the big houses

December 17, 2012 by Admin 31 Comments

Here’s a modest proposal about how marketers at big publishers should be organized. By audience segment, or, to use my own favored terminology, by vertical. Marketing demands it and entirely new business opportunities — beyond publishing — can arise from it. A publisher — even the most general publisher — should figure out which audiences […]

Filed Under: General Trade Publishing, New Models, Supply-Chain, Vertical Tagged With: Allromanceebooks.com, Avon, Hay House, Jane Friedman, McCarthy-Digital, Open Road, Perseus, Pete McCarthy, Random House, Rick Joyce, Tor

Seven-and-a-half days of conference programming coming up during 4 days in January

December 13, 2012 by Admin 2 Comments

Blog posts have been scarcer for the past couple of months because I’ve been so engaged with a major responsibility: putting together what amounts to 7-1/2 days of conference programming that will be presented on four days next month in New York City. As most readers of this blog probably know, we’re responsible for the […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, New Models, Politics, Publishers Launch Conferences, Self-Publishing, Supply-Chain, Technology, Vertical Tagged With: "Authors Launch", "Children's Publishing Goes Digital", "Wimpy Kid", "Wool", Abrams, Amazon Kindle, Apex, Apple, Ashleigh Gardner, Barbara Marcus, Barnes & Noble, Ben Evans, Bill Kasdorf, Bill McCoy, Black Dog & Leventhal, Bowker, Brain Hive, Brendan Cahill, Brendan Dineen, Brian Defiore, Brian Napack, Candlewick, Capstone, Carnegie-Mellon, Chantal Restivo-Alessi, Chris Bauerle, Citia, Codex, Creative Conduit, Dan Blank, David Houle, David Nussbaum, David Wilk, Disney, Dystel & Goderich, Enders Analysis, Evan Ratliff, F+W Media, Facebook, Gary Gentel, Gary Price, GoodReads, Google, Green Mountain Digital, Hachette, HarperCollins, Houghton Mifflin Harcourt, Hugh Howey, IDPF, INFODocket, Inkling, Jane Dystel, Jason Allen Ashlock, Jay Mandel, Jennifer Weltz, Joe Mangan, John Donatich, Johns Hopkins University Press, JP Leventhal, Karen Lotz, Kate Stark, Kate Wilson, Kobo, Kristin Nelson, Linda Holliday, Lorraine Shanley, Macmillan, Magic Town, Marcus Leaver, Market Partners, Matt Baldacci, Matt MacInnis, Matt Schwartz, Michael Cader, Michael D. Smith, Michael Jacobs, Microsoft, MJ Rose, Nathan Maharaj, Neal Goff, Nook, Nosy Crow, Open Road, Osprey, Patricia Arancibia, Patricia Payton, Patrick Brown, Pearson, Penguin, Perseus, Pete Harris, Pete McCarthy, Peter Hildick-Smith, Poptropica, Porter Anderson, Quarto, Rachel Chou, Random House, Randy Susan Meyers, Reading Rainbow, Rebecca Smart, Rick Joyce, Robert Oeste, RRKidz, Scholastic, Simon Lipskar, Sourcebooks, Stephanie Bowen, Steve Axelrod, Storia, Swanna McNair, Ted Hill, Teddy Goff, The Atavist, The Naggar Agency, Tina Pohlman, Todd McGarity, William Morris Endeavor, Writer's House, Yale University Press

Business models are changing; trial and error will ensue

December 3, 2012 by Admin 29 Comments

The announcement late last week that Random House is starting three digital-first imprints was just the most recent example showing that publishers are exploring new business models. Just days earlier we got news of the partnership between Simon & Schuster and Author Solutions making S&S the third major publisher — preceded by Christian publishing titan Thomas Nelson […]

Filed Under: Authors, Conferences, eBooks, General Trade Publishing, Licensing and Rights, New Models, Publishers Launch Conferences, Self-Publishing, Supply-Chain, Vertical Tagged With: "Fifty Shades of Gray", "The Amazon Economy", Amanda Hocking, Amazon, Authonomy, Author Solutions, Book Country, Carolyn Pittis, Dan Blank, David Wilk, Financial Times, Harlequin, HarperCollins, Ingram, Jane Friedman, Jason Allen Ashlock, Joe Konrath, John Locke, Kate Stark, M.J. Rose, Macmillan, Matt Baldacci, Meryl Moss, Open Road, Pearson, Penguin, Perseus, Porter Anderson, Rachel Chou, Random House, Rick Joyce, Simon & Schuster, Susan Meyers, Thomas Nelson

Things to think about as the digital book revolution gains global steam

August 27, 2012 by Mike Shatzkin 35 Comments

The switchover from reading print to reading on screens, with the companion effect that increasingly the purchase of books is done online rather than in stores, is far advanced in the English-speaking world and especially so in the United States. In the past 12 months, the UK has begun to resemble the US market in […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, Global, New Models, Publishers Launch Conferences, Supply-Chain, Vertical Tagged With: Allromanceebooks.com, Amazon.com, Apple, Barnes & Noble, Borders, Google, iPad, Kindle, Kobo, Lubbe, Michael Tamblyn, Microsoft, Nexus 7, Nook, Open Road, RCS Libri

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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