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When an author should self-publish and how that might change

April 17, 2014 by Mike Shatzkin 50 Comments

There is a question that every agent and publisher is dealing with, because authors surely are. And that’s this: when should an author self- (or indie-) publish? The answer is certainly not “never”, and if there is anybody left in a publishing house who thinks it is, they should think a little harder. For a […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Global, Licensing and Rights, New Models, Scale, Supply-Chain, Technology Tagged With: Arthur Klebanoff, Curtis Brown, Diversion, Ereads, Joe Konrath, Open Road, Richard Curtis, Rosetta Books, Trident, Waxman-Leavell Agency, Writer's House

Now HERE is an experiment that looks like it worked and is worthy of replication

October 31, 2013 by Mike Shatzkin 8 Comments

The new opportunity to publish a book without printed inventory has been popularized primarily by self-publishing authors and by new fledgling publishing enterprises like Entangled and Byliner following in the footsteps of earlier pioneers like eReads and Ellora’s Cave and, more recently, Open Road. This changes the economics of publishing substantially, taking a very large […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Self-Publishing Tagged With: Alibi, Byliner, Carina Press, Corriere della Sera, Ellora's Cave, Entangled, Ereads, Flirt, Harlequin, HarperCollins, HarperTeen Impulse, Hydra, Loveswept, Marcello Vena, Open Road, Random House, RCS Libri, Rizzoli Lab, You Crime

7 starter principles for digital book marketing learned from Peter McCarthy

August 12, 2013 by Mike Shatzkin 16 Comments

Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]

Filed Under: Atomization, Authors, Conferences, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Scale, Supply-Chain, Unbundling, Vertical Tagged With: Amazon, Angela Tribelli, behavior, Biztegra, BN .com, Brad Thomas Parsons, demographics, Erica Curtis, Facebook, GoodReads, Hachette, HarperCollins, Houghton Mifflin Harcourt, Jeff Dodes, LinkedIn, Matt Litts, Matt Schwartz, Miriam Parker, Murray Izenwasser, New York Review, Open Road, Penguin, Penny Sansevieri, Peter McCarthy, psychographics, Rachel Chou, Random House, Running Press, Smithsonian, Sourcebooks, St. Martin's Press, Susie Sizoler, The Reader's Catalog, Twitter

Two thoughts: what was one book business may divide by format and backlist may be the neglected marketing opportunity

May 28, 2013 by Mike Shatzkin 17 Comments

It’s a busy week for us this week, with BookExpo America in town. We have our all-day Publishers Launch conference on Wednesday, May 29, and a solid two days of appointments on Thursday and Friday. I have the time today to present two ideas we’ll be touching upon at the conference and that I’ll be […]

Filed Under: eBooks, General Trade Publishing, Publishers Launch Conferences, Vertical Tagged With: Abrams, Aerbook, Dan Lubart, Dorling Kindersley, Iobyte Solutions, Open Road, Quarto, Rodale, Ron Martinez

More on atomization: why the new publishers are coming

March 26, 2013 by Admin 38 Comments

The most recent post here laid out a future for trade publishing that will be less and less about traditional publishers and more and more about non-traditional publishers delivering books into the marketplace without the financing or “approval” of a profit-seeking publisher. That’s a radical change from the industry we’ve seen grow over the past […]

Filed Under: Atomization, Digital Book World, eBooks, General Trade Publishing, Licensing and Rights, New Models, Publishers Launch Conferences, Self-Publishing, Supply-Chain, Vertical Tagged With: American Express Publishing, Atavist, Barry Diller, Brightline, Byliner, Chronicle of Higher Education, Conde Nast, Constellation, Cosmopolitan, Daily Beast, Diversion, Esquire, Frederator, Harlequin, Hearst, Ingram, INscribe, Jeremy Greenfield, Kindle, NBC News, New York Times, Newsweek, Open Road, Perseus, Playboy, Provincetown Public LIbrary, Rosetta Books, Saturday Evening Post, Scientific American, TED, The Atlantic, Toronto Star, US Army, USA Today, USA Tomorrow, Vook, Wall Street Journal, Washington Post, Wharton Business School, Xiamen Blackbird Cartoon Company

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Remembering Jim Haynes, the man with more friends than anybody else
  • Thoughts about what Covid and 2020 mean for book publishing
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  • The end of the general trade publishing concept
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  • The supply chain for book publishing is being changed by Coronavirus too
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  • 2020: Zero year thoughts about the changes in book publishing

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