The Idea Logical Company

  • Blog
  • Speeches
  • Consulting
  • Clients
  • Media
  • About
  • Contact

Publishers need to rethink their marketing deployments and tactics in the digital age to take advantage of their backlists

July 28, 2014 by Mike Shatzkin 15 Comments

Well-articulated complaints about the way traditional publishing compares to self-publishing have recently been posted by two accomplished authors, one who writes fiction and one who writes non-fiction. These point to what most publishers really should already know. Some fundamental and time-honored truths about publishing need to be reexamined as we continue the digital transition. And […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Technology Tagged With: Charlie Nurnberg, Logical Marketing, Open Road, Pete McCarthy, Sterling

When an author should self-publish and how that might change

April 17, 2014 by Mike Shatzkin 50 Comments

There is a question that every agent and publisher is dealing with, because authors surely are. And that’s this: when should an author self- (or indie-) publish? The answer is certainly not “never”, and if there is anybody left in a publishing house who thinks it is, they should think a little harder. For a […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Global, Licensing and Rights, New Models, Scale, Supply-Chain, Technology Tagged With: Arthur Klebanoff, Curtis Brown, Diversion, Ereads, Joe Konrath, Open Road, Richard Curtis, Rosetta Books, Trident, Waxman-Leavell Agency, Writer's House

Now HERE is an experiment that looks like it worked and is worthy of replication

October 31, 2013 by Mike Shatzkin 8 Comments

The new opportunity to publish a book without printed inventory has been popularized primarily by self-publishing authors and by new fledgling publishing enterprises like Entangled and Byliner following in the footsteps of earlier pioneers like eReads and Ellora’s Cave and, more recently, Open Road. This changes the economics of publishing substantially, taking a very large […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Self-Publishing Tagged With: Alibi, Byliner, Carina Press, Corriere della Sera, Ellora's Cave, Entangled, Ereads, Flirt, Harlequin, HarperCollins, HarperTeen Impulse, Hydra, Loveswept, Marcello Vena, Open Road, Random House, RCS Libri, Rizzoli Lab, You Crime

7 starter principles for digital book marketing learned from Peter McCarthy

August 12, 2013 by Mike Shatzkin 16 Comments

Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]

Filed Under: Atomization, Authors, Conferences, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Scale, Supply-Chain, Unbundling, Vertical Tagged With: Amazon, Angela Tribelli, behavior, Biztegra, BN .com, Brad Thomas Parsons, demographics, Erica Curtis, Facebook, GoodReads, Hachette, HarperCollins, Houghton Mifflin Harcourt, Jeff Dodes, LinkedIn, Matt Litts, Matt Schwartz, Miriam Parker, Murray Izenwasser, New York Review, Open Road, Penguin, Penny Sansevieri, Peter McCarthy, psychographics, Rachel Chou, Random House, Running Press, Smithsonian, Sourcebooks, St. Martin's Press, Susie Sizoler, The Reader's Catalog, Twitter

Two thoughts: what was one book business may divide by format and backlist may be the neglected marketing opportunity

May 28, 2013 by Mike Shatzkin 17 Comments

It’s a busy week for us this week, with BookExpo America in town. We have our all-day Publishers Launch conference on Wednesday, May 29, and a solid two days of appointments on Thursday and Friday. I have the time today to present two ideas we’ll be touching upon at the conference and that I’ll be […]

Filed Under: eBooks, General Trade Publishing, Publishers Launch Conferences, Vertical Tagged With: Abrams, Aerbook, Dan Lubart, Dorling Kindersley, Iobyte Solutions, Open Road, Quarto, Rodale, Ron Martinez

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • …
  • 6
  • Next Page »

Search

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

Interview with Mike Shatzkin

Book Cover: The Book Business: What Everyone Needs to Know

The Book Business: What Everyone Needs to Know

Sign Up

Get The Shatzkin Files posts by email.

Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

Pages

  • Blog
  • Consulting
  • In the Media
  • Clients
  • About Us

Follow Mike

  • Facebook
  • LinkedIn
  • Twitter

Search

Copyright © 2023 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in