The planning process for the main Digital Book World program — about 40 discrete programming elements using about 150 speakers over two days — has always benefited from a “Conference Council” brainstorming meeting. This year’s iteration is later this week. We’ll have attendees from all of the Big Five, several other publishers, agents, and assorted […]
The publishing business as we have known it is not going away anytime soon
Regular readers, please pardon me for the unusual length of this post, but it covers a lot of ground that I think is necessary to make the point. A friend who has actually been working fulltime in the book business since I was still in college and who remains active was speculating at BEA about […]
Market research used to be a silly idea for publishers but it is not anymore
When my father, Leonard Shatzkin, was appointed Director of Research at Doubleday in the 1950s, it was a deliberate attempt to give him license to use analytical techniques to affect how business was done across the company. He had started out heading up manufacturing, with a real focus on streamlining the number of trim sizes […]
Considering the very wide range of digital change topics that should be candidates for discussion at DBW 2016
The challenge for the book business for the past decade has been rapid and less-than-predictable changes in the ecosystem because of digital. There are two underlying shifts that fundamentally alter the ecosystem: people substituting ebook consumption for print book consumption and people substituting online purchase of printed books for buying them in stores. These two […]
My personal list of what should be top-of-mind for publishers around digital change today
What are the most important digital change issues publishers face? To prepare for DBW 2016, we need to decide what publishers need to be thinking about and learning about next March, when the seventh annual DBW will take place. It would be extremely limiting for that selection to be based on my thoughts and opinions […]
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