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Big focus at DBW 2016 on the tech companies that are shaping the world the book business has to live in

November 17, 2015 by Mike Shatzkin 1 Comment

Realities change. Ever since Amazon arrived in the “book business” 20 years ago, each year the “book business” has become less and less of a stand-alone industry. Of course, the only part that ever really was a stand-alone was the trade business, where the entire ecosystem: authors and their agents, publishers, booksellers, and even — […]

Filed Under: Digital Book World, Scale, Supply-Chain, Technology Tagged With: "Magic and Loss: The Internet as Art", "Mean Streets", "Sleeping Through A Revolution", "The Last Waltz", Amazon, Annenberg School, Apple, Barnes & Noble, Bob Dylan, Borders, Excel< Word, F+W, Facebook, Google, Grateful Dead, Jeff Bezos, Jon Taplin, Jonathan Kanter, Medium, Microsoft, Moz, NYU Stern School of Business, O'Reilly Media, Rand Fishkin, Scott Galloway, search engine optimization, SEO, Silicon Valley, The Band, The New York Times Magazine, Tools of Change, University of Southern California, Virginia Heffernan

A 10-point strategy for mini-vertical creation

July 14, 2015 by Mike Shatzkin 2 Comments

The last post here, where I suggested that publishers should reconsider how they handle first serials, begs a number of follow-up questions. Two people commenting on the post raised the concern that HarperCollins wouldn’t have been able to handle the traffic the “Go Set A Watchman” excerpt would generate. My IT advisors say that is […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain, Technology, Vertical Tagged With: "Go Set A Watchman", Amazon, Content Marketing Institute, HarperCollins, News Corp, Penguin Random House, Peter McCarthy, Rodale, Simon & Schuster, TipsonHealthyLiving.com, TipsonLifeandLove.com, Tor

Market research used to be a silly idea for publishers but it is not anymore

June 2, 2015 by Mike Shatzkin 6 Comments

When my father, Leonard Shatzkin, was appointed Director of Research at Doubleday in the 1950s, it was a deliberate attempt to give him license to use analytical techniques to affect how business was done across the company. He had started out heading up manufacturing, with a real focus on streamlining the number of trim sizes […]

Filed Under: Direct response, eBooks, Global, Licensing and Rights, Marketing, New Models, rights, Scale, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Anchor Books, Andrew Weber, Dolphin Books, Doubleday, Jason Epstein, Leonard Shatzkin, Logical Marketing, Pete McCarthy, Pinterest, Random House, YouTube

Considering the very wide range of digital change topics that should be candidates for discussion at DBW 2016

May 26, 2015 by Mike Shatzkin 17 Comments

The challenge for the book business for the past decade has been rapid and less-than-predictable changes in the ecosystem because of digital. There are two underlying shifts that fundamentally alter the ecosystem: people substituting ebook consumption for print book consumption and people substituting online purchase of printed books for buying them in stores. These two […]

Filed Under: Authors, Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, libraries, Licensing and Rights, Marketing, New Models, Publishers Launch Conferences, rights, Scale, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Apple, Barnes & Noble, Borders, Conference Council, Digital Book World, Jess Johns, Lorraine Shanley, Publishers Launch Kids, TTS

Asking whether Amazon is friend or foe is a simple question that is complicated to answer

March 15, 2015 by Mike Shatzkin 56 Comments

I’ve been invited to join a discussion entitled “Amazon: Friend or Foe” (meaning “for publishers”) sponsored by the Digital Media Group of the Worshipful Company of Stationers (only in England!) and taking place in London next month. I think the answer must be “both”, and I suspect that my discussion-mates — Fionnuala Duggan, formerly of […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Global, New Models, Scale, Self-Publishing, Subscriptions, Supply-Chain, Technology Tagged With: 24Symbols, Aerbook, Amazon, Amazon Prime, Apple, Barnes & Noble, Big Five, Bluefire, Bookmate, Coursesmart, De Marque, Digital Media Group, Encyclopedia Britannica, Finitiv, Fionnuala Duggan, Google, Impelsys, Kindle, Kindle Unlimited, Kobo, London Book Fair, Michael Ross, Nook, Oyster, Page Foundry, Philip Walters, Random House, Scribd, Smashwords, Steve Jobs, Tizra, Waterstone's, Worshipful Company of Stationers

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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