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Publishers, brands, and the change to b2c

September 6, 2010 by Mike Shatzkin 42 Comments

I’ve been in the book business for a long time, more than 48 years since my first job on the sales floor of Brentano’s bookstore. For over 37 years it has been my fulltime occupation. My father started his career in books just before I was born, so I have been meeting publishing people more or […]

Filed Under: Community, General Trade Publishing, New Models, Publishing, Supply-Chain, Vertical Tagged With: Abrams, Dummies, Harlequin, Knopf, Markus Dohle, Penguin, Potter Crafts, Publishing Perspectives, Random House, Watson-Guptill

A roadmap for the future: 6 suggestions for today’s publishers that many can’t follow

June 13, 2010 by Mike Shatzkin 37 Comments

I had occasion during this past week to speak at the global strategic meeting of Harlequin. Often when I am asked to speak, even internally to publishers, I am explicit told “we want you to scare the hell out of them.” Since I think of myself as a pretty unthreatening guy, I’m always a bit […]

Filed Under: Community, General Trade Publishing, New Models, Publishing, Vertical Tagged With: Chelsea Green, Cool Springs Press, F+W Media, Harlequin, Hay House, Ingram, Penguin, Random House, Simon & Schuster

We’ve had “gradually”; get ready for “suddenly”

May 10, 2010 by Mike Shatzkin 46 Comments

I don’t think too many future predictors are .300 hitters, and one ground ball I tapped out to shortstop was my hunch that the iPad wouldn’t have an immediate significant impact on ebook sales (although I thought it would be important over time.) According to data and analysis uniquely developed and provided by Michael Cader, published […]

Filed Under: eBooks, General Trade Publishing, Industry Events, Publishing, Supply-Chain Tagged With: BISG, Blio, Copia, Harlequin, iPad, Kindle, Kobo Reader, Making Information Pay, Michael Cader, Nook, Publishers Marketplace, Random House, Simon & Schuster, Sony Reader

Is the ebook and POD combo a viable publishing strategy yet?

September 12, 2009 by Mike Shatzkin 4 Comments

There’s a new publishing model afoot, which is to lead with the ebook and just print what you need. That might be POD, and it might be press runs, if you can sell out whole press runs. If the ebook becomes a substantial chunk of sales and if ebooks maintain their prices, this looks like […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, Industry Events, New Models, Print-On-Demand, Publishing, Supply-Chain, Vertical Tagged With: Amazon, Barnes & Noble, Ellora's Cave, Eoin Purcell, Google, Harlequin, Kassia Kroszer, Kindle, PublishersMarketplace, Quartet, Richard Nash, Tor.com

Where the Web Is Taking Us: The Inevitable Future and the Publisher’s Role In It

May 29, 2008 by Mike Shatzkin Leave a Comment

The basic premise under which we’re operating here, I’ll summarize for those of you have never heard or read my work before, is that horizontal, format-specific media entities are oh, so 20th century, and won’t work very deep into the 21st. The reason for that is the web, which almost forces vertical organization. Horizontal presentations across subject matter — like CBS, Random House, or The New York Times — were the products of a capital-intensive, limited-distribution universe

Filed Under: Speeches Tagged With: Amazon, AuthorHouse, B2B, Baker & Taylor, Barnes & Noble, BEA, Berrett-Koehler, Blackberry, blog, Borders, CBS, eBooks, Facebook, Google, Harlequin, HarperCollins, Hay House, horizontal, Ingram, iPhone, Kindle, LibraryThing, Lulu, McGraw-Hill, MySpace, Ning, O'Reilly Media, Print-On-Demand, Random House, RSS, Shelfari, Simon & Schuster, television, The Long Tail, Twitter, verticles, XML, YouTube

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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