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No author website rules of the road in publishing contracts is a big fail for the industry

March 19, 2015 by Mike Shatzkin 51 Comments

The topic of author websites and what the relationship between publishers and authors around them should be is a big “fail” for the publishing industry at the moment. Nobody seems to have thought this through. Publisher policies are all over the lot, even within houses, and that demonstrates that agents haven’t figured out what policies and […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale Tagged With: Amazon, B&N, Facebook, Google, Google Analytics, Instagram, Jane Friedman, Logical Marketing, Pete McCarthy, Pinterest, SEO, Twitter

It is hard for publishers to apply even Harvard B School advice in their struggle with Amazon

July 15, 2014 by Mike Shatzkin 109 Comments

Harvard Business Review published an article recently by Benjamin Edelman called “Mastering the Intermediaries” which gives advice to businesses trying to avoid some of the consequences of audience aggregation and control by an intermediary. The article was aimed at restaurants who don’t want their fate controlled by Open Table or travel companies who don’t want […]

Filed Under: Digital Book World, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Supply-Chain Tagged With: "The Everything Store", Aerbook, Amazon, American Airlines, Apple, Ashley Gordon, B&N, Baker & Taylor, Benjamin Edelman, Big Five, Bluefire, Book.ish, Chris Kubica, Donnelley, Eugene Volokh, Expedia, Fandango, Foodler, Google, Grubhub, Hachette, HarperCollins, Harvard Business Review, Ingram, Jeff Stone, Joe Regal, John Sargent, Kayak, Kindle, Macmillan, MovieTickets, Open Table, Oyster, Penguin Random House, Peter Meyers, PRH, Robert Bork, Scribd, Zola Books

Much as I like Hugh Howey, I disagree with just about all of this recent post of his

June 16, 2014 by Mike Shatzkin 310 Comments

I need to say couple of things at the outset here. The first is that I really like and admire Hugh Howey and the fact that I disagree with almost every paragraph of this post of his shouldn’t suggest that I don’t. That’s not snark or irony; it is sincere. I think it is both […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Self-Publishing, Supply-Chain Tagged With: Amazon, Apple, Author Solutions, B&N, Big Five, Hachette, Hugh Howey, Kobo

All the Amazon-Hachette coverage doesn’t seem to cover some important causes and implications

June 3, 2014 by Mike Shatzkin 132 Comments

A great deal has been written in many venues about the current tussle between dominant Internet retailer Amazon and one of the three smallest of book publishing’s Big Five general trade houses, Hachette Book Group. Although neither side has been particularly explicit about the precise points of contention, both what I read and what I […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, New Models, Supply-Chain Tagged With: Amazon, Apple, B&N, Baker & Taylor, Books-a-Million, Borders, Charlie Stross, Hachette Book Group, HarperCollins, Hastings, Ingram, iPad, James Patterson, John Green, Kindle, Macmillan, Malcolm Gladwell, Michael J. Sullivan, Nook, Simon & Schuster, Walmart, Zola

Taking book marketing where the book readers are likely to be

July 8, 2013 by Mike Shatzkin 3 Comments

Digital marketers who want to sell books are increasingly turning to the virtual places where readers cluster. This includes marketing through the major social networks (Facebook, Twitter, Pinterest, etc.), using the data mining tools available to target within those networks, as well as marketing in niches and online communities of readers (in some cases publishers are […]

Filed Under: Authors, Community, eBooks, General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishers Launch Conferences Tagged With: Abagail Gibbs, Amanda Hocking, Amazon, B&N, Beth Reeks, Book Country, Brittany Geragotelis, Facebook, GoodReads, Macmillan, Margaret Atwood, Nikki Kelly, Penguin, Pinterest, PW, Random House, Scholastic, Scribd, Twitter, Wattpad

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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